Five years after Ripley’s gave up on plans to bring an aquarium to downtown Toronto, balking at the proposed Exhibition Place location, the company is now waiting on City Council approval to give some big fish a place to swim at the foot of the CN Tower. Based on the templates in Gatlinburg, Tennessee and Myrtle Beach, South Carolina, locals can look forward to snacking at the Feeding Frenzy Eatery, buying souvenirs at the Cargo Hold gift shop, and the opportunity to Sleep With Sharks overnight in the dangerous reef tunnel. Losing out on the deal: Niagara Falls, where Ripley’s Believe It or Not! — inspired by Robert Ripley’s Chicago “odditorium” — has been a Clifton Hill fixture since 1963, along with a moving theatre and wax museum. While now owned by the Vancouver-based Jim Pattison Group, a brand that originated with a daily panel of edutainment on the comics page of the New York Globe in 1918 has persevered long enough to have a pinball machine, a TV show co-hosted by Jack Palance, and a Twitter feed. But a project in the works for as long as the Toronto aquarium was announced in 2005: the guys who wrote movies about Ed Wood and Andy Kaufman did the same about Ripley, for a biopic starring Jim Carrey, to be directed by Tim Burton. Then, it was given to Carrey’s Ace Ventura collaborator Steve Oedekerk to try and salvage. Later, the project was handed off to Chris Columbus, who wanted to make “a big fantasy adventure film where we believe that all these oddities are possible.” Noted recently was the project vanishing from the “in development” section of Carrey’s IMDb page — so maybe the story of a guy who spent his life looking for facts turned out to be a tough sell in the age of Google. But, there’s always the prospect of an iPhone app.





