Business, Culture, Media, Toronto
26 February 2010

1. Adam Giambrone announces on February 1 that he’s running for mayor — with suddenly public longtime live-in partner Sarah McQuarrie playing Michelle to his Barack. She gets identified as his “wife” in the Toronto Star on February 2, then again on February 3, leading to a clarification on February 4, which sparked a scoop delivered to the Star by February 8 — text messages produced by 20-year-old City Hall office legover Kristen Lucas — an apology from the 32-year-old city councillor on February 9, followed by his withdrawal from the race on February 10. Giambrone and girlfriend flee to France for Valentine’s Day, then he returns to chair the TTC meeting February 18, when he distracts a media mob by appointing a luxury hotelier to help improve public transit’s public image.
2. Gordon Lightfoot is pronounced dead by Canwest News Service, a fact promptly tweeted by their national affairs correspondent David Akin, who passes the buck back to his employer — whose own mea culpas on the matter chalked it up to “a Twitter rumour.” The 71-year-old songwriter revels in the publicity, after learning about his death on the way home from the dentist, and it turns out 75-year-old Ronnie Hawkins was the one to sort of blame. So much scrutiny, yet it took a couple days for the source of the story to become clear: a call to Hawkins’ manager’s office in Minneapolis, from someone claiming to be Lightfoot’s grandson, was spread to colleagues by Hawkins’ wife — and then it surfaced on Twitter, giving social media experts room to crow about how the story “self-corrected.”
3. The XXI Olympic Winter Games luck out with the right combination of subplots to potentially transcend the style of coverage established by the CTV Television Network. Things don’t start out too promising when the Super Bowl’s transmission in Canada is turned into a four-hour infomercial for the events in Vancouver — bringing the hate for “I Believe,” CTV’s official theme song recorded by 15-year-old Nikki Yanofsky. Predictably, coverage of the CTV coverage is muzzled in their corporate newspaper, The Globe and Mail, as the company exploits all its cable real estate to wring every last advertiser buck for its $100 million multi-platform deal. As a result, assertively millennial MuchMusic is forced to air concerts with Loverboy, Trooper, Burton Cummings — and even Devo. Continue Reading