<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mondoville &#187; Mobile</title>
	<atom:link href="http://www.mondoville.com/category/technology/mobile/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mondoville.com</link>
	<description>Toronto media, culture, technology and business news, links and tweets.</description>
	<lastBuildDate>Thu, 29 Jul 2010 16:53:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Twitter killed journalism in 2009, by forcing journalists to write about it</title>
		<link>http://www.mondoville.com/2009/12/twitter-killed-journalism-in-2009/</link>
		<comments>http://www.mondoville.com/2009/12/twitter-killed-journalism-in-2009/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 12:00:19 +0000</pubDate>
		<dc:creator>Marc Weisblott</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.mondoville.com/?p=3633</guid>
		<description><![CDATA[David George-Cosh, a technology reporter for the Financial Post, had what was described as &#8220;a total Twitter melt down&#8221; on February 11 — aggravated by marketer April Dunford, whose failure to return a call in regards to a story he was working on led her to tweet: &#8220;Reporter to me &#8216;When the media calls you, [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_GClSFAyE2R" style="padding: 0px 6px; float: right;" href="http://apture.s3.amazonaws.com/0000012598db25d5b470280b007f000000000001.6239367.jpg"><img style="border: 0px none;" title="6239367" src="http://apture.s3.amazonaws.com/0000012598db25d5b470280b007f000000000001.6239367.jpg" alt="" width="300px" height="400px" /></a><strong><a id="aptureLink_8eKMotcoO6" href="http://twitter.com/itsdgc">David George-Cosh</a></strong>, a technology reporter for the <em>Financial Post</em>, had what was described as <a id="aptureLink_GNzZoTNUrd" href="http://www.mediastyle.ca/2009/02/national-post-reporter-has-total-twitter-melt-down/">&#8220;a total Twitter melt down&#8221;</a> on February 11 — aggravated by marketer <strong><a id="aptureLink_h0ElmQtnLd" href="http://twitter.com/aprildunford">April Dunford</a></strong>, whose failure to return a call in regards to a story he was working on led her to <a id="aptureLink_xbwb9hEeu7" href="http://twitter.com/aprildunford/status/1199767521">tweet</a>: &#8220;<span style="font-weight: normal;">Reporter to me &#8216;When the media calls you, you jump.  OK!?&#8217;  Why, when you called me and I&#8217;m not selling?  Newspapers will get what they deserve&#8221; Said reporter already had one foot out the door to a job in Abu Dhabi, but he also brought the service to the attention of many a newspaper type who hadn&#8217;t quite figured out what Twitter was for. From there, the articles started appearing: a week later, </span><strong><a id="aptureLink_Tp5FetczQB" href="http://twitter.com/antoniaz">Antonia Zerbisias</a></strong> <span style="font-weight: normal;">of the <em>Toronto Star</em> </span><a id="aptureLink_rlS8bpp7Zn" href="http://www.thestar.com/living/article/588919">wrote about her conversion</a><span style="font-weight: normal;">. By early March, when </span><a id="aptureLink_ZVpYZcI8GH" href="http://twitter.com/levarburton"><strong>LeVar Burton </strong></a><span style="font-weight: normal;">proposed a spontaneous tweetup at Hemingway&#8217;s Pub in Yorkville, reporters were sure to follow — including </span><strong><a id="aptureLink_IoZdrESnaU" href="http://twitter.com/ivortossell">Ivor Tossell</a></strong><span style="font-weight: normal;">, who flipped the experience </span><a id="aptureLink_XpMHCwKKiF" href="http://www.theglobeandmail.com/news/technology/levar-here-know-a-good-pub-want-to-go-for-a-pint/article7573/">into a column for <em>The Globe and Mail</em></a><span style="font-weight: normal;">. By the end of March, however, the obsession started spinning out of control: story after story after story </span><a id="aptureLink_EGVkuCz4dD" href="http://www.eyeweekly.com/scrollingeye/article/56187">asking the same question</a><span style="font-weight: normal;">: what is this thing and how can we exert some authority over it? </span><a id="aptureLink_H7mXSw4OKB" href="http://twitter.com/brownoftheglobe"><strong>Ian Brown</strong></a><span style="font-weight: normal;"> of the <em>Globe</em> even hosted a live chat on March 25, incredulously called </span><a id="aptureLink_gw9VOcrfBf" href="http://www.theglobeandmail.com/news/technology/article977171.ece">&#8220;Why Twitter is a matter of life and death.&#8221;</a><span style="font-weight: normal;"> After that existentialism came the stunts: Twitter images appeared above the banner of the April 3 <em>Toronto Star</em>, who hoped for </span><a id="aptureLink_5eVLgYG5uU" href="http://www.thestar.com/living/article/612744">140-character meditations on the meaning of life</a><span style="font-weight: normal;"> but got </span><a id="aptureLink_2FgoKDBCjg" href="http://www.thestar.com/living/article/614136">nothing too profound in return</a><span style="font-weight: normal;">. <em>Toronto Sun</em> tech columnist </span><strong><a id="aptureLink_wYAXrFhX5V" href="http://twitter.com/stevetilley">Steve Tilley</a></strong> <span style="font-weight: normal;"> announced on May 4 that he was going to </span><a id="aptureLink_JBnXdkvx8u" href="http://www.torontosun.com/news/world/2009/05/04/9339791-sun.html">tweet 1,000 times in a week</a><span style="font-weight: normal;"> — he stopped at 500, but </span><a id="aptureLink_fq0PzFUVFf" href="http://www.torontosun.com/news/canada/2009/05/11/9419646-sun.html">lived to tell the tale</a><span style="font-weight: normal;">. And then we all got on with the rest of our lives, except for </span><strong><a id="aptureLink_XhWJyVFwqK" href="http://twitter.com/leahmclaren">Leah McLaren</a></strong><span style="font-weight: normal;">, who </span><a id="aptureLink_iyVHNSizld" href="http://www.theglobeandmail.com/life/style/if-imitation-is-a-form-of-flattery-i-owe-my-twitter-impersonator-a-beer/article1354165/">announced in print</a><span style="font-weight: normal;"> on November 6 that, after being clued in to the parody account </span><strong><a id="aptureLink_ed7RVNrVWM" href="http://twitter.com/leahfiles">@LeahFiles</a></strong><span style="font-weight: normal;">, she would now tweet under her own name. Yet, she </span><a id="aptureLink_fPva9vERDT" href="http://dailystream.mondoville.com/leah-mclarens-non-public-twitter-three-weeks"><span style="font-weight: normal;">never followed through</span></a><span style="font-weight: normal;">.</span></p>
<p><span style="font-weight: normal;">Below, the six most annoying articles from Twitter&#8217;s late-March tipping point, each worse than the last.<span id="more-3633"></span><br />
</span></p>
<p><a id="aptureLink_ITvHKTpH9m" href="http://www.thestar.com/Article/603838">Just one question: What are you doing?</a> [<strong>Taz Tagore</strong>, <em>Toronto Star</em>, Mar. 21]: A freelance submission at the moment the <em>Star</em> decided they must feature Twitter in their pages: &#8220;I set out to understand what makes a good tweet and, by extension, uncover why some of us are obsessed with Twitter.com. Is there an art or a science to Twittering successfully, so that tweets enthrall rather than annoy?&#8221;</p>
<p><a id="aptureLink_AEQgstRJG5" href="http://www.thestar.com/news/article/606306">When a Twitterer becomes a Twit</a> [<strong>Diane Ziomislic</strong><em>, Toronto Star</em>, Mar. 22]: First attempt to make an issue of <a id="aptureLink_bnmd0NYrCI" href="http://twitter.com/mayormiller"><strong>@mayormiller</strong></a> <strong></strong>getting the rhythm of 140-character updates: &#8220;Tweeting mayors looking to connect with populace risk alienating them with banalities, critics say.&#8221;</p>
<p><a id="aptureLink_kR5v3xDo9b" href="http://www.thestar.com/article/606980">Twitter beats email, friends find</a> [<strong>Corey Mintz</strong>, <em>Toronto Star</em>, Mar. 24]: Restaurant reviewer recaps Twitter exchange with friend who doesn&#8217;t know the abbreviation &#8220;IMO.&#8221;</p>
<p><a id="aptureLink_pfcjMzLZqO" href="http://www.theglobeandmail.com/life/article977262.ece">24 hrs of tweets</a> [<strong>Sarah Hampson</strong>, <em>Globe and Mail</em>, Mar. 26]: Columnist follows celebrity tweeters for a day, comes up with this conclusion: &#8220;We twitter to hope we matter. That&#8217;s as profound as it gets, I think. Mostly, it&#8217;s a way to feel cool. It&#8217;s a new social elixir, like smoking was at the height of its popularity. You do it because everyone else is. For now, anyway. Life is like walking through a funhouse. It&#8217;s dark, people are pushing, and you can&#8217;t turn around. You just follow the cracks of light.&#8221;</p>
<p><a id="aptureLink_pg2F8L9qsg" href="http://www.nationalpost.com/sports/story.html?id=1430958">Pro athletes turning into &#8216;twits&#8217;</a> [<strong>Bruce Arthur</strong>, <em>National Post</em>, Mar. 26]: &#8220;Now, this correspondent&#8217;s first instinct regarding this latest Internet fad is one of rather undisguised contempt. Twitter is, in its most popular form, a vapid regression of the language for those without the patience, facility, or spelling ability to properly blog. Brevity may be the soul of wit, but Twitter seems to be doing its level best to demolish that assertion. (Now that I am old, this column will contain a number of blatant generalizations about Twitter, the Internet, and kids these days. Oh, how they dress, those kids.)&#8221;</p>
<p><a id="aptureLink_zULqzynPSv" href="http://v1.theglobeandmail.com/servlet/story/RTGAM.20090328.wcowent28/BNStory/specialComment/MARGARET+WENTE/">Ego tweeto, ergo sum</a> [<strong>Margaret Wente</strong>, <em>Globe and Mail</em>, Mar. 28]: &#8220;If you thought Facebook was banal, try Twitter. It makes people who write their thoughts on Facebook sound like Shakespeare. Of course, it&#8217;s also possible I&#8217;m too old and out of it.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mondoville.com/2009/12/twitter-killed-journalism-in-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DigitalMediaCamp: last grasps of a decade-long search for tomorrow</title>
		<link>http://www.mondoville.com/2009/12/digitalmediacamp-last-grasps-of-a-decade-long-search-for-tomorrow/</link>
		<comments>http://www.mondoville.com/2009/12/digitalmediacamp-last-grasps-of-a-decade-long-search-for-tomorrow/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 18:30:07 +0000</pubDate>
		<dc:creator>Marc Weisblott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.mondoville.com/?p=3526</guid>
		<description><![CDATA[&#8220;How can we work together to propel Toronto&#8217;s technology, content and design communities into the future and make Toronto a globally competitive hub of digital media entrepreneurship?&#8221; A long question to close a long decade, as DigitalMediaCamp got in those last licks Saturday at OCAD, pondering how all believers of innovation can break out of [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_1D4ptbw2gd" style="padding: 0px 6px; float: right;" href="http://twitter.com/CelinaAgaton/statuses/6605166800"><img style="border: 0px none;" title="Tweet by CelinaAgaton" src="http://placeholder.apture.com/ph/355x210_TwitterArticle/" alt="" width="355px" height="210px" /></a>&#8220;How can we work together to propel Toronto&#8217;s technology, content and design communities into the future and make Toronto a globally competitive hub of digital media entrepreneurship?&#8221; A long question to close a long decade, as <a id="aptureLink_kppq8krPsH" href="http://www.scribblelive.com/Event/DigitalMediaCamp_Toronto?Page=0"><strong>DigitalMediaCamp</strong></a> got in those last licks Saturday at <strong>OCAD</strong>, pondering how all believers of innovation can break out of <a id="aptureLink_xOgbO7uC7y" href="http://beta.innovatetoronto.ca/?p=180">their respective silos</a>. Well, when so many corporations across a range of industries are settled in this area, why would they even need to? Newspaper industry pundits already know that all the heckling via Twitter isn&#8217;t going to force anyone out of their comfort zone. <a id="aptureLink_7R6c53XDDu" href="http://cdmn.ca/"><strong>Canadian Digital Media Network</strong></a>, a federal government-backed effort with hubs in Kitchener and Stratford was evoked as a future model for Toronto, but it looks all too clinical — seemingly  indifferent toward the business and marketing types who connect these ideas to the public. Who else is going to pay for the services of the designers and technologists? Well, stick with academia, and this intellectual exercise can go on forever: <strong><a id="aptureLink_DEdNrQo3eh" href="http://www.canada30.ca/">Canada 3.0</a></strong>, the <strong>Waterloo Stratford Institute</strong>&#8217;s annual conference scheduled for May 2010, promises to make this country a world leader in digital media — if not, there&#8217;s always the year after that! There are also high hopes for <a id="aptureLink_ocXw4QM4Yz" href="https://nxnei.uservoice.com/pages/33121-panel-picker"><strong>NXNEi</strong></a>, the <strong>North By Northeast</strong> conference&#8217;s <a id="aptureLink_2JpyihJMR5" href="http://sxsw.com/interactive">belated realization</a> that panels about the future of digital media have greater cachet than discussion of what went wrong with the music industry. For now, the gatherings with the greatest appeal remain the ones where the audience can walk away with a sense of satisfaction, based on their belief that nobody else in the room knows what they&#8217;re talking about.</p>
<p><strong>RELATED</strong>: <a id="aptureLink_eG2ZJjAb9t" href="http://larryborsato.com/blog/2009/12/a-decade-long-search-for-tomorrow/">A decade long search for tomorrow</a> by Larrry Borsato.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mondoville.com/2009/12/digitalmediacamp-last-grasps-of-a-decade-long-search-for-tomorrow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mondoville Gadget Bag: Sean Carruthers living the life of a Lab Rat</title>
		<link>http://www.mondoville.com/2009/12/mondoville-gadget-bag-sean-carruthers-on-living-the-life-of-a-lab-rat/</link>
		<comments>http://www.mondoville.com/2009/12/mondoville-gadget-bag-sean-carruthers-on-living-the-life-of-a-lab-rat/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 18:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Gizmoville]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.mondoville.com/?p=3480</guid>
		<description><![CDATA[Sean Carruthers has been navigating the world of technology for almost all of his 40 years, but only figured out how to make a living at it a decade ago. Starting out as Test Lab Editor at the Computer Paper and HUB: Digital Living. Carruthers jumped over to the world of television in 2004, acting [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_Pd67RqRYHy" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; text-align: center; display: block; padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px; " href="http://apture.s3.amazonaws.com/0000012581d418e58fdf7490007f000000000001.seancarr2_mdv.jpg"><img style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " title="Sean Carruthers" src="http://apture.s3.amazonaws.com/0000012581d418e58fdf7490007f000000000001.seancarr2_mdv.jpg" alt="" width="300px" height="197px" align="right" /></a><strong><a id="aptureLink_5G2iLZtsXS" href="http://twitter.com/globalhermit">Sean Carruthers</a></strong> has been navigating the world of technology for almost all of his 40 years, but only figured out how to make a living at it a decade ago. Starting out as Test Lab Editor at the <em>Computer Paper </em>and <em>HUB: Digital Living</em>. Carruthers jumped over to the world of television in 2004, acting as a researcher and content producer at G4TechTV Canada shows <em>Call For Help</em> and <em>The Lab With Leo Laporte</em>. Currently a producer at the technology help website <a id="aptureLink_bd42gLSzpr" href="http://www.butterscotch.com/"><strong>butterscotch.com</strong></a>, and co-host of the weekly technology podcast <strong><a id="aptureLink_3pHSJ37i7G" href="http://www.butterscotch.com/show/Lab-Rats"><em>Lab Rats</em></a></strong>, Carruthers has opened his gadget bag for your inspection. Read his music, video, photo and more picks below.<span id="more-3480"></span></p>
<h3>MUSIC</h3>
<p><strong><a id="aptureLink_kq7t939LCm" href="http://www.apple.com/ipodclassic/">iPod Classic</a></strong>, the 160-gigabyte version, is with me everywhere I go — I need as much space as I can get so I don&#8217;t have to keep deleting and re-filling the thing to suit my moods.</p>
<p><strong><a id="aptureLink_79xZVqoBBq" href="http://beatsbydre.com/">Beats by Dr. Dre</a></strong> headphones are great for anything with a good solid beat or a thick low-end. When I need something with a bit more range I head over to my trusty set of <a id="aptureLink_DR3IrsJkfL" href="http://www.shure.com/ProAudio/Products/PersonalMonitorSystems/index.htm"><strong>Shure</strong></a> <strong></strong>in-ear headphones, which still sound great after a few years, even if the cables are starting to get a bit ratty in places.</p>
<p><strong><a id="aptureLink_prS4VkiQDp" href="http://www.korg.com/kaossilator">The Korg Kaossilator</a></strong>, which is a touchpad-based synth with basic looping capabilities, works when I&#8217;m in the mood for music-making. Lots of old-school fun.</p>
<h3>PHOTO</h3>
<p><strong><a id="aptureLink_Nz4q4xhRCz" href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=14256">Canon Rebel XTi</a></strong> teamed with a <a id="aptureLink_Fu2aFo3CJ2" href="http://www.sigmaphoto.com/lenses/lenses_all_details.asp?id=3347&amp;navigator=3"><strong>Sigma</strong> 120-400mm telephoto lens</a> are my favourites for shooting birds in the field. The lens is crazy heavy, but it&#8217;s a relatively inexpensive one — with optical image stabilization built in — allowing me to get good shots even when I&#8217;m shooting free-hand.</p>
<p><strong><a id="aptureLink_AE3sUvXfTz" href="http://www.panasonic.net/avc/lumix/compact/lx3/index.html">Panasonic Lumix DMC-LX3</a></strong> works when I don&#8217;t want to sling a massive piece of glass: a 10-megapixel model with great wide-angle capabilities, amazing macro, and fantastic manual control. It&#8217;s like an SLR crammed into a small point-and-shoot body.</p>
<h3>VIDEO</h3>
<p><strong><a id="aptureLink_1Q12OxuWHh" href="http://pro.sony.com/bbsc/ssr/micro-xdcamexsite/">Sony XDCAM EX1</a></strong> is the one I&#8217;m most likely to use for an event: a card-based full HD camera, with a reasonably compact form factor. We first got a chance to see this in action on the set of <em>The Lab</em>, where it impressed us by providing a picture that was almost indistinguishable from a professional camera five times the price. Sold!</p>
<h3>WORK</h3>
<p><strong><a id="aptureLink_2tcdvFuD3D" href="http://www.apple.com/macbookpro/">MacBook Pro</a></strong>, a pre-unibody model, is still going strong. Not only is it great for my day-to-day tasks like email, writing and research, but it doubles as my mobile Final Cut edit machine when we hit events like the Consumer Electronics Show. It&#8217;s also the machine I use to compose all of the music we use for Butterscotch productions. I&#8217;ve decorated the lid of my machine with a removable sticker from Toronto-based <strong><a id="aptureLink_pbpiZaJTMx" href="http://www.gelaskins.com/">GelaSkins</a></strong>.</p>
<p><strong><a id="aptureLink_c98zzNpSNU" href="http://www.apple.com/iphone/">iPhone</a></strong> helps me keep in touch with the rest of the world while I&#8217;m on the go. I&#8217;m almost always using the email app, the Facebook app, or the Twiterriffic client. It&#8217;s also my main gaming device — I&#8217;m insanely addicted to <strong><a id="aptureLink_TN0LpllCdT" href="http://www.popcap.com/games/peggle">Peggle</a></strong>. I&#8217;ve got the phone wrapped up in the <a id="aptureLink_70OTd3QlZ2" href="http://www.mophie.com/juice-pack-air-p/1059_jpa-ip3g-blk.htm"><strong>Mophie Juice Pack Air</strong></a>, a combo hardcase/extended life battery pack that gives me about twice the battery power as iPhone on its own.</p>
<p><strong><a id="aptureLink_tQPSZxPJZV" href="http://www.blueant.com.au/products/speakerphones/st3/st3_downloads.php">BlueAnt ST3</a></strong> is a Bluetooth speakerphone that isn&#8217;t technically in the gadget bag — but I use it in the car all the time, as it allows you to answer incoming calls by saying &#8220;OK&#8221; or &#8220;answer&#8221; rather than forcing you to push a button. It also downloads your address book from your phone, and uses a synthesized voice to tell you who&#8217;s calling, so you don&#8217;t have to glance down at your phone&#8217;s display. A truly hands-free device, the speakerphone portion attaches to the metal visor clip with a strong magnet, which means you can easily switch it to the other side of the visor when the sun is strong — or detach it when you have to bring it indoors to recharge.</p>
<h3>LEISURE</h3>
<p><strong><a id="aptureLink_aRnLCvflXk" href="http://www.amazon.com/gp/product/B000FI73MA?tag=mondoville0b-20">Amazon Kindle</a></strong>, freshly available in Canada, is my latest addition. Its e-ink display is small but clear, and won&#8217;t cause eyestrain like a backlit LCD screen would. The one disappointment so far is the relative lack of titles available in the Canadian version of the Kindle store. This will hopefully change now that the hardware is available here.</p>
<h3>THE BAG ITSELF</h3>
<p><strong><a id="aptureLink_Ux83M8OAUu" href="http://www.tombihn.com/page/001/PROD/300/TB0825">Tom Bihn Super Ego</a></strong>, with optional <a id="aptureLink_tMtdi1Ajl0" href="http://www.tombihn.com/page/001/PROD/300/TB0300">Brain Cell</a> notebook sleeve, was the solution after wearing out several other bags. This one has 27 litres of cargo space, and it even comes with a water-resistant top zipper, which means it won&#8217;t leak in the rain. Big enough to hold my lunch containers, too.</p>
<p><strong>PREVIOUSLY:</strong> <a id="aptureLink_R0ZIPzcP0g" href="../../2009/11/mondoville-gadget-bag-wayne-macphail-finds-faith-in-his-iphone/">Wayne MacPhail finds faith in his iPhone</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mondoville.com/2009/12/mondoville-gadget-bag-sean-carruthers-on-living-the-life-of-a-lab-rat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>nextMEDIA conference: how to win people and influence friends</title>
		<link>http://www.mondoville.com/2009/12/nextmedia-conference-how-to-win-people-and-influence-friends/</link>
		<comments>http://www.mondoville.com/2009/12/nextmedia-conference-how-to-win-people-and-influence-friends/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:45:46 +0000</pubDate>
		<dc:creator>Marc Weisblott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.mondoville.com/?p=3169</guid>
		<description><![CDATA[
You got a problem with the future? Then they don&#8217;t want your kind hanging around nextMEDIA, a two-day conference at the Design Exchange to wind down another year, as the pause button pushed last fall amidst the economic meltdown gets lifted a little bit. What awaits on the other side? A service from Rogers allowing [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_MQf9oARy7T" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://twitter.com/cartoondutchie/statuses/6221886373"><img style="border: 0px none;" title="Tweet by SashaB" src="http://placeholder.apture.com/ph/355x210_TwitterArticle/" alt="" width="355px" height="210px" /></a></p>
<p>You got a problem with the future? Then they don&#8217;t want your kind hanging around <strong><a id="aptureLink_O04hGVcyfq" href="http://www.nextmediaevents.com/toronto/">nextMEDIA</a></strong>, a two-day conference at the <strong>Design Exchange</strong> to wind down another year, as the pause button pushed last fall amidst the economic meltdown gets lifted a little bit. What awaits on the other side? A service from <strong>Rogers </strong>allowing their customers across Canada to <a id="aptureLink_eQ6XrcmEtL" href="http://torontoist.com/2009/11/never_fear_rogers_is_here.php">access TV shows they weren&#8217;t going to watch on TV</a> won over attendees. Also, smartphones that <a id="aptureLink_orHCl46IFc" href="http://digitaljournal.com/article/282946">push information people barely care to know</a>. <strong>Gavin Purcell</strong>, supervising producer of <em><a id="aptureLink_4Jbk25eEQb" href="http://www.nextmediaevents.com/toronto/nextmedia.speakers.php?id=333">Late Night With <strong>Jimmy Fallon</strong></a></em>, turned up to tell attendees that you can&#8217;t predict which online bits will go viral — &#8220;so stop trying.&#8221; And certainly, if there&#8217;s anything that Toronto-based content providers have experience with, it&#8217;s stopping trying.<span id="more-3169"></span></p>
<p><a id="aptureLink_HO2VoJsk0z" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://twitter.com/adlounge/statuses/6238685892"><img style="border: 0px none;" title="Tweet by adlounge" src="http://placeholder.apture.com/ph/355x210_TwitterArticle/" alt="" width="355px" height="210px" /></a></p>
<p>Not everything produced for the web needs to be so self-consciously clever, though — the ones making money aren&#8217;t fretting over the future of journalism, or delusions of creative integrity induced by rock &#8216;n&#8217; roll rebels like <strong>Pearl Jam</strong>. So, if 90 per cent of Canadians are really <a id="aptureLink_eYYaF8fLp1" href="http://twitter.com/CarolynFell/statuses/6236165827">visiting a social media site every month</a>, as claimed by perennial enthusiast <strong>Bryan Segal</strong> of <strong>comScore</strong>, best to figure out how to adapt topics of interest to 90 per cent of the population. That means deferring to regular folk few media types care to meet.</p>
<p><a id="aptureLink_V9Cd2hgRBM" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://twitter.com/jill380/statuses/6237109924"><img style="border: 0px none;" title="Tweet by jill380" src="http://placeholder.apture.com/ph/355x210_TwitterArticle/" alt="" width="355px" height="210px" /></a></p>
<p>&#8220;Crowdsourcing might be the biggest thing since radio,&#8221; proclaimed advertising executive <a id="aptureLink_KQMvMi3hto" href="http://www.nextmediaevents.com/toronto/nextmedia.speakers.php?id=322"><strong>Chuck Porter </strong></a>this morning, while citing the shift from a read-only society back to a read-write one, which <a id="aptureLink_qwGOoraCc7" href="http://www.lessig.org/blog/2006/01/the_readwrite_internet.html">sounds familiar</a>. &#8220;Someone&#8217;s doing <strong>Larry Lessig</strong>&#8217;s bit,&#8221; <a id="aptureLink_oBxPwCYl7t" href="http://twitter.com/klashton27/statuses/6237439592">observed</a> a lurker already on the cluetrain — but if it&#8217;s new to you, it&#8217;s still new!</p>
<p><a id="aptureLink_mmxbBryypu" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://twitter.com/dday10/statuses/6237839481"><img style="border: 0px none;" title="Tweet by dday10" src="http://placeholder.apture.com/ph/355x210_TwitterArticle/" alt="" width="355px" height="210px" /></a></p>
<p>Consider how, over the past decade, most conversations about media were guided by the assumption that all media was better in the preceding decade. Yet, the same sentiment was expressed throughout the decade before that, and so on. These past 10 transformative years will merit no such fond reminiscences — the high-wired Millennial generation won&#8217;t buy that one. Where does that leave a grown-up trying to generate an advertising buck or two today? Cashing any cheques they can while waiting for somebody else to figure out a formula that works. This ain&#8217;t an art form worth starving for.</p>
<p><a id="aptureLink_JK8opkTcIH" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://twitter.com/liannestewart/statuses/6240313279"><img style="border: 0px none;" title="Tweet by lianne stewart" src="http://placeholder.apture.com/ph/355x210_TwitterArticle/" alt="" width="355px" height="210px" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mondoville.com/2009/12/nextmedia-conference-how-to-win-people-and-influence-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mondoville Gadget Bag: Wayne MacPhail finds faith in his iPhone</title>
		<link>http://www.mondoville.com/2009/11/mondoville-gadget-bag-wayne-macphail-finds-faith-in-his-iphone/</link>
		<comments>http://www.mondoville.com/2009/11/mondoville-gadget-bag-wayne-macphail-finds-faith-in-his-iphone/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 20:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Gizmoville]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.mondoville.com/?p=2381</guid>
		<description><![CDATA[
Wayne MacPhail has been around the media block, and back again, starting three decades ago as a photographer, editor and writer at Hamilton magazine, then moving to daily journalism in 1983 at the Hamilton Spectator. He founded Southam InfoLab in 1991, a research and development space for the newspaper chain. After doing the content creation [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_OVJV0iilQy" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; text-align: center; display: block; padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px;" href="http://apture.s3.amazonaws.com/00000124eef8f077eeaa478e007f000000000001.wmacphail_geraldinecahill.jpg"><img class="alignright" style="border: 0px initial initial;" title="Wayne MacPhail" src="http://apture.s3.amazonaws.com/00000124eef8f077eeaa478e007f000000000001.wmacphail_geraldinecahill.jpg" alt="" width="320px" height="233px" /></a></p>
<p><strong><a id="aptureLink_CaKMjMpNnA" href="http://twitter.com/wmacphail">Wayne MacPhail</a></strong><strong> </strong>has been around the media block, and back again, starting three decades ago as a photographer, editor and writer at <em>Hamilton</em> magazine, then moving to daily journalism in 1983 at the <em>Hamilton Spectator</em>. He founded Southam InfoLab in 1991, a research and development space for the newspaper chain. After doing the content creation circuit through a string of online networks — MSN, Canoe, Sympatico, @Home and AOL Canada — he now teaches online journalism at the University of Western Ontario and Ryerson University, and runs his own consulting company, <a id="aptureLink_51EFHrjGbN" href="http://w8nc.squarespace.com/"><strong>w8nc</strong></a>. Starting next week, MacPhail will be contributing regular technology reviews for Mondoville, which makes him the ideal candidate for this first peek inside a mediamaker&#8217;s gadget bag. Read his photo, sound, video and more picks below.<span id="more-2381"></span></p>
<h3>PHOTO</h3>
<p><a id="aptureLink_O5qKb8Oqq1" href="http://www.canon.ca/english/index-products.asp?lng=en&amp;prodid=1243&amp;sgid=23&amp;gid=2&amp;ovr=1"><strong>Canon G9</strong></a><strong> </strong> <strong> </strong>shoots RAW, has a smooth 6x zoom, a live histogram, an optical viewfinder and a great macro range. Plus, it shoots outstanding 4:3 video and, almost unique among point-and-shoots, the ability to do stop motion video — which is always amusing when there is a BBQ, or IKEA furniture to assemble. It has the low light vision of a LASIK eye surgery patient, but it’s a tank, unless you drop it right on its open lens. (Like I’d do that for a third time.)</p>
<p><strong><a id="aptureLink_vH33Ja3xZP" href="http://j.mp/2aF2QQ">Fujifilm F200EXR</a></strong><strong> </strong>has a remarkably sharp lens and a unique sensor that can act as a regular 12-megapixel CCD or can double expose 6-megapixel images to create either extremely low noise or with extended dynamic range. The camera also knows when it’s time to shift into macro mode or which scene setting to use. Perfect for candids at conferences, or street photography.</p>
<p><strong><a id="aptureLink_euhTHzJGli" href="http://j.mp/3eLDFR">iPhone</a></strong> is basically a pinhole camera attached to a 3-megapixel sensor with the dynamic range of a 1950s Philco TV. But, I kind of like it. The phone is perfect for grabbing shots of posters, products or location. The same camera also serves as a barcode reader (I use Red Laser). The camera can also serve as an eye for augmented reality apps like Layars and, as a magnifier for small type. Oh yeah, it shoots video too.</p>
<h3>SOUND</h3>
<p><strong><a id="aptureLink_uWAcWhl62e" href="http://j.mp/2IKm5c">Zoom H2</a></strong><strong> </strong>has four on-board mics are outstanding and can switch from a 90 degree front pickup to a 120 degree rear pattern to a full surround capture. Plus it can take a mini-plug external mic (and phones). The quality of the recordings from this unit are stunningly good.</p>
<p><strong>iPhone</strong> — again with the iPhone. The voice recorder app on the iPhone is pretty solid, but I actually like Bias’s <a id="aptureLink_nFGYesnOGw" href="http://j.mp/2oz7Ek"><strong>iProRecorder</strong></a> <strong> </strong> better. Plus, I love <strong><a id="aptureLink_h5zs2Hytd7" href="http://j.mp/3chhpE">AudioBoo</a></strong> for on-the-go podcasting. One advantage of is you can record yourself without looking like you’re doing anything other than talking on the iPhone.</p>
<h3>VIDEO</h3>
<div id="aptureLink_l56KoMCPLb" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;">
<div id="aptureLink_P3vBCa5wSm" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;"><object id="apture_embedPlayer1" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="456" height="285" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#ffffff" /><param name="quality" value="high" /><param name="allowScriptAccess" value="never" /><param name="flashvars" value="start=0" /><param name="src" value="http://www.youtube.com/v/ssPm77tQN8A&amp;rel=0&amp;showinfo=0&amp;iv_load_policy=3" /><param name="name" value="apture_embedPlayer1" /><embed id="apture_embedPlayer1" type="application/x-shockwave-flash" width="456" height="285" src="http://www.youtube.com/v/ssPm77tQN8A&amp;rel=0&amp;showinfo=0&amp;iv_load_policy=3" name="apture_embedPlayer1" flashvars="start=0" allowscriptaccess="never" quality="high" bgcolor="#ffffff"></embed></object></div>
</div>
<p><strong><a id="aptureLink_hf1Unim2MN" href="http://j.mp/BjqJe">Canon HFS100</a></strong> shoots sharp, well-saturated 8-megapixel stills as well as excellent HD video. I often use it for both stills and video on the same shoot.</p>
<p><a id="aptureLink_w5UBd5RXCW" href="http://j.mp/VNtUc"><strong>Canon HF200</strong></a> is the HFS100’s smaller sibling. The HF200 only handles 3-megapixel stills and it’s not as hardy in lowlight. Both it’s pocketable in my Scott e-vest and is a solid AVCHD performer.</p>
<p><strong>iPhone</strong> yet again: with the recent release of <strong><a id="aptureLink_fjGFv70m3F" href="http://j.mp/2t4TW4">Reel Producer</a></strong>, I can shoot, edit and title a mini-doc on my phone and upload it to YouTube without heading home. Amazing, really.</p>
<h3>POST SCRIPT</h3>
<p>I have recently shifted from a fine point pen and a small <strong><a id="aptureLink_NqrniiJ67h" href="http://j.mp/1614bY">Moleskine</a></strong> notebook to a <strong><a id="aptureLink_EsyfBKPnZB" href="http://j.mp/ANHdQ">LiveScribe</a></strong> pen and its associated <strong><a id="aptureLink_2RhoWuVRDS" href="http://j.mp/4nU2uH">Anoto</a></strong> paper. LiveScribe not only captures digital ink but synchronizes the sound it records with built-in (or external) stereo mics. The result is a Harry Potter-like <a id="aptureLink_yNTntU5ToR" href="http://j.mp/4gwW4E">magic notebook</a> that can replay any audio its heard when I touch on any word, phrase or note I made when the sound came into the world.</p>
<p><strong>UPCOMING:</strong> Wayne will be online on Monday, November 16 at 6 p.m. (EST) taking part in the live <strong><a id="aptureLink_HMgeVxY7f1" href="http://j.mp/2lTdpd">Edupunk</a></strong> event put on by students from his <strong><a id="aptureLink_knKs8ljNY5" href="http://makerculture.pbworks.com/">MakerCulture</a></strong> class.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mondoville.com/2009/11/mondoville-gadget-bag-wayne-macphail-finds-faith-in-his-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Ballmer assures Toronto that Microsoft is the newest normal</title>
		<link>http://www.mondoville.com/2009/10/steve-ballmer-assures-toronto-that-microsoft-is-the-newest-normal/</link>
		<comments>http://www.mondoville.com/2009/10/steve-ballmer-assures-toronto-that-microsoft-is-the-newest-normal/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 15:30:11 +0000</pubDate>
		<dc:creator>Marc Weisblott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.mondoville.com/?p=1664</guid>
		<description><![CDATA[&#8220;Meet the new efficiency&#8221; read the invitation for the early-morning event at the Harbour Castle Westin, where Microsoft CEO Steve Ballmer was offering a peek at Windows 7, officially released tomorrow, and the company&#8217;s Toronto outpost could remind social media experts that they have the clout to take over Twitter. The geeks were given their [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_dAD7Yc197c" style="float: right; padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px; " href="http://www.mondoville.com/2009/10/steve-ballmer-assures-toronto-that-microsoft-is-the-newest-normal/" target="_blank"><img style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " title="Join the conversation in the tweetzone - #CdnWin7" src="http://farm3.static.flickr.com/2428/4030388337_5054c975eb.jpg" alt="" width="332px" height="500px" /></a><a id="aptureLink_ocl5xlMSzX" href="http://www.newefficiencyevent.ca/Toronto.html">&#8220;Meet the new efficiency&#8221;</a> read the invitation for the early-morning event at the <strong>Harbour Castle Westin</strong>, where Microsoft CEO <a id="aptureLink_uQ96bxyeEe" href="http://www.crunchbase.com/person/steve-ballmer"><strong>Steve Ballmer</strong> </a>was offering a peek at <strong>Windows 7</strong>, officially released tomorrow, and the company&#8217;s Toronto outpost could remind social media experts that they <a id="aptureLink_8wATrcYtSJ" href="http://www.flickr.com/photos/barnaby_jeans/4030388037/">have the clout</a> to <a id="aptureLink_qfq9JyDsQq" href="http://twitter.com/awhite/status/5045387824">take over Twitter</a>. The geeks were given <a id="aptureLink_CHbqU6OauJ" href="http://davidcrow.posterous.com/hanging-in-the-tweet-lounge-cdnwin7" target="_blank">their own media lounge</a>, featuring <a id="aptureLink_XVD2Fz6U91" href="http://davidcrow.posterous.com/cdnwin7-ohhh-espresso-in-the-tweet-lounge" target="_blank">a vintage espresso machine</a>, and local MSFT evangelist <a id="aptureLink_2j2tUWx7XK" href="http://twitter.com/accordionguy"><strong>@accordionguy</strong></a> cranking out <strong>Jay-Z</strong>&#8217;s <a id="aptureLink_hur6w5EHhE" href="http://davidcrow.posterous.com/oh-if-you-havin-problems-i-feel-for-you-son-i" target="_blank">&#8220;99 Problems&#8221; on his squeezebox</a> to help encode the message that Windows ain&#8217;t one. Never mind that the sales pitch surrounds desktop computing while <a id="aptureLink_jyTsdnPy6G" href="http://www.techcrunch.com/2009/10/21/how-the-iphone-is-blowing-everyone-else-away-in-charts/">the story shifts to mobile</a> and a tech recovery is <a id="aptureLink_AcYS6jHgdB" href="http://bits.blogs.nytimes.com/2009/10/19/gartner-sees-consumer-communications-and-government-leading-the-tech-recovery/">presumed to be found somewhere in the cloud</a> and new Apple products <a id="aptureLink_AS8WQCqTZv" href="http://gizmodo.com/5386047/10-things-you-need-to-know-about-apples-new-stuff">continue to hog the spotlight</a> — yet their rival got a couple pages in <em>Maclean&#8217;s</em> this week under the headline &#8220;How Microsoft Got Hip&#8221; and that is what non-tech types will see for the next year in dentist office waiting rooms. Ballmer was talking about <a id="aptureLink_zPLx8aE0u8" href="http://www.column2.com/2009/10/windows-7-launch-toronto-cdnwin7/">efficiency in the new economy</a>: eight million beta testers can&#8217;t be wrong, can they? But just like the microcomputer forced IBM to rethink its ways, the iPhone-driven shakeup of the past year has forced Microsoft to change their messaging, while also catering to IT departments whose budgets have been slashed. This is <a id="aptureLink_fhfNMYUuiV" href="http://twitter.com/davidcrow/status/5043851785">the new normal!</a> And it clearly involves a <a id="aptureLink_OGGFREEVXH" href="http://twitter.com/CompDealerNews/status/5044674058">more direct outreach</a> than the era when <strong>Windows 95</strong> was announced via a 300-foot banner hung from the CN Tower. Ballmer was then shuttled to the Metro Toronto Convention Centre for a luncheon keynote at Microsoft-sponsored symposium <a id="aptureLink_3dYwpornoe" href="http://citizenship.microsoft.ca/articles/archive/2009/10/14/the-economic-edge-09-sponsored-by-microsoft-canada-s-can-gt-win-initiative.aspx">The Economic Edge</a>, following the script that says Canada can compete with the world on the innovation front, <a id="aptureLink_1ncbeZZxj1" href="http://www.theglobeandmail.com/news/opinions/investing-in-innovation-will-fuel-canadas-economic-growth/article1327215/">if only it would learn how</a>. [MSFT official blog coverage of Ballmer's keynote <a id="aptureLink_ZN27VpzeXn" href="http://citizenship.microsoft.ca/articles/archive/tags/Steve+Ballmer/default.aspx">can be found here</a>.]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mondoville.com/2009/10/steve-ballmer-assures-toronto-that-microsoft-is-the-newest-normal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
