Tickets for the Buffalo Bills game on December 3 against the New York Jets at the Rogers Centre are priced lower than last year, which was the first in a five-year run of imported regular-season matches, but they still top out at $275. The games at Ralph Wilson Stadium, by comparison, average a league-lowest ticket price of $51 — a reflection of the economic realities luring the National Football League to Toronto. And even though Rogers paid $78 million for marketing rights through 2012, expectation that this investment will carry to the long-term is on the wane, mostly because the Bills can’t win. The corporate acumen of a telecommuncations company to market any sports — the late Ted Rogers, not a spectator type, was primarily interested in acquiring the kind of content that audiences would stay tuned to in real-time — has been questioned after a financially disastrous season for the Blue Jays. But all the Rogers dominance on radio, TV and mobile couldn’t keep the them from skimming new attendance lows. Last year, flagrant attempts to make the Bills in Toronto a top news story on Citytv didn’t go over too well — this season, they strategically picked up The T.O. Show, a VH1 celebreality series starting Terrell Owens: “Well, the only people who might buy tickets based on Episode 1,” wrote the Toronto Star’s Chris Zelkovich, “are the same people who believe reality television is real: people whose crib toys were coated in lead paint.” And it’s coming back for a second season. Naturally, the Talking Proud pathos Vincent Gallo exploited for his movie Buffalo ‘66 remains ideal for portraying the struggles of a wide receiver who’d rather be hip-hopping in Hollywood. At least the Buffalo Jills think Owens can help salvage the squad’s season: providing the “Monday Morning Cheerleader” post-game analysis for Esquire, aspiring child psychologist “Liz” offered her view into what fans are like when the 1-3 home team loses to the 0-4 Cleveland Browns by a score of 6-3 (sic): “It’s very rare that they’re quiet — if they’re not going to cheer, they are going to boo. Today there was quite a bit booing, the most I’ve heard in a game.”