Curv TV is a new channel currently before the federal broadcast regulator, reports the Media in Canada newsletter, drawing attention to a hearing that quietly happened one month ago: “Curv will provide a much-needed voice in Canadian media to young Canadian professional women, mothers and teens aged 18-34,” explains the application. Wait, isn’t that like everything else on television, basically? But none of those are owned by GlassBOX, the company whose directors include a number of executives who cashed out on the 2007 round of media monolith-making, the best-known being Gary Slaight of Standard Broadcasting and CHUM television chief Jay Switzer. Last month, with the multi-platform launch of their indie rock-oriented Aux, company president Raja Khanna did a fine job of playing into the hands of aging Generation X media and music industry sorts ludicrously nostalgic for the circa 1983 idea of blissing out in front of rock videos after getting home from school — as if a new generation was craving this antiquated experience. (Generally overlooked in this coverage was the eight-year-old no-budget indie dance music channel bpm:tv.) Curv TV’s would-be owners are making a case for its distinction from other lifestyle channels like the W Network, which pay little heed to younger women whose YouTube-dilated pupils aretrained to tolerate guerrilla productions done on the cheap. What the marketing of Aux is really about, though, is how exposure via remote control provides what the web still cannot: a guaranteed cash flow, from being bundled into cable packages, whether or not anyone watches. To get into that revenue stream, Curv needs to get across to the Canadian Radio-television and Telecommunications Commission that CosmoTV, the Corus-owned channel tied to Cosmopolitan magazine, is too airheaded by comparison. Meanwhile, one of the more oddball bits of CRTC-circumvention awaits: soft-porn SexTV re-branded by new owner Corus into a digital cable channel exclusively dedicated to chick flicks.