March 2: Post-Olympic Roll Up

McDonald’s goes free to counter Tim Hortons [Toronto Star]: Newspaper that was free for two weeks with the claim that it had something to do with the Winter Olympics skeptically reports on fast food restaurant offering free coffee for two weeks with the claim that it has something to do with the Winter Olympics — and not the concurrence of the annual Roll Up the Rim to Win. Meanwhile, the Toronto Sun milks a cover story out of the Toronto Environmental Alliance voicing their opposition to an abundance of unrecyclable rims. “We haven’t found a solution to the cups just yet but it’s something we’re looking at,” bluffs the Tim Hortons spokesman. Generating no litter, though, is the unauthorized score-keeping iPhone app, the RimRoller. Later this month, once McDonald’s has returned to charging for their senior-scalding brew, look for a second wind of hype when Roll Up the Rim to Win makes its debut at Tim Hortons in Kandahar.

We acted like ourselves, and people dug it [Dave Bidini, National Post]: “Vancouver 2010 was like Canada returning to high school geography class and CanLit 101 and suddenly realizing that Bras D’Or and Gordie Howe and Who Has Seen the Wind were as strangely cool and psychedelic as “Crosstown Traffic” by Jimi Hendrix, who, don’t you know, attended public school in Vancouver, making him ours, more or less, sort of, for at least two weeks. Over the course of the Games, it was as if we walked into our backyard sheds and our parents’ rec rooms and our local skating rinks and thought, ‘Holy s–t: there is no place like this anywhere else in the world. Hey, German guy, get over here! I’ve got this wicked ’70s Eaton’s catalogue to show you.’”

Nooooooo Caaaanadaaaaa! [103.3 The Edge]: Buffalo radio station WEDG banned Canadian music for one day after the gold medal hockey game produced a result capable of making active rock listeners in Western New York question the accident of geography that found them on the wrong side of the border. Their playlist reveals the embargo was lifted at 12:53 a.m. when they played Three Days Grace, then Nickelback at 1:09 a.m., another song by Three Days Grace at 2:31 a.m., another Nickelback at 3:30 a.m., another Three Days Grace at 5:53 a.m. and, at 9:34 a.m., Nickelback spin-off band Theory of a Deadman.

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