Daily Scroll: March 10, 2010
Today on the Scroll: making time for Pure Pwnage; liberating Barbie; the next NOW.
Canwest turns on Pure Pwnage campaign [Marketing]: How do you get fans of a long-established online show about hardcore gaming to tune into Showcase at a fixed time Friday night? You probably can’t! So, there’s some attempt to rationalize this offering: “For the regular Showcase viewer, we didn’t want to focus only on the gaming aspect, so we treated it like a fish-out-of-water comedy series that fans of Trailer Park Boys or Kenny vs Spenny might enjoy. Then there’s the gaming audience who didn’t already watch the show, we’re using the partnership with Xbox to get in touch with those late-20s, early-30s gamers who have an appreciation for pop culture.”
Over Half Of Canadian Girls Aspire To Be Their Own Boss [press release]: A survey conducted by Angus Reid Public Opinion focused on females between ages 8 and 12, and over 40, reveals that 4 per cent of girls today think their gender is an impediment to getting their dream job — compared to how 23 per cent of the older generation felt. The client commissioning these results: Barbie — just in time for the role-playing blonde doll-sponsored “I Can Be…” Academy, dispensing career advice during March Break at the Bata Shoe Museum. [Related, sort of: "'Visible minority' will mean 'white' by 2031".]
Have one on Joanna Newsom. Or not. [NOW]: Since when is it the job of an alt-weekly to rebuke a harp-strumming siren for not selling enough albums? Meanwhile, this week’s issue of NOW will be printed with two different covers, for a stunt feature on Toronto’s east end vs. west end. Those nostalgic for the when money flowed through alt-weeklies with less effort can turn to the competition’s Q&A with laid-off NOW rock scribe Tim Perlich.
John Roberts Gets a Haircut [TVNewser]: CNN anchorman shears anchorman coif, credits the idea to his CNN anchorwoman girlfriend Kyra Phillips, both of whom will interview estranged Guns N’ Roses guitarist Slash at Thursday’s public opening keynote of Canadian Music Week.
Old-School Gawker Goes GirlyBro [Village Voice]: More about how sinking Toronto operation b5media threw its capital at the Manhattan blog scene with two new young-female-focused sites, Crushable and The Gloss: “basically sounds like Jezebel For People Who Find Jezebel Scary — meaning that it won’t be the place to read about the time you needed the jaws of life to remove a severely errant tampon.” [Previously on Mondoville]
R.I.P. Corey Haim, 38 [Previously on Mondoville]
… and more @mondoville, dailystream@mondoville.com and now on Tumblr.