Mondoville: the week everyone and their dog got a fake Twitter

Leah McLaren, you are not alone! Not you neither, Senator Duffy! Before you know it, social media will be an entirely fictional construct, because everyone is too busy enjoying the weather. While you were outside, here’s what clicked best over the past five days on Mondoville.

‘The Age of Persuasion’ and the end of advertising history [Nov. 9]

Blue Rodeo on the roof: not necessarily the last waltz [Nov. 10]

Journalism professor disturbed to learn that it’s no longer 1989 [Nov. 11]

Marketing Week: where viral is dead, data beats opinion, and kids steal TV [Nov. 12]

How the glove on Howie Mandel’s head ended up on his hands [Nov. 13]

From our culture business pages, stories on transitions at the Hudson’s Bay Company and Cineplex Entertainment. More music bits via Nelly Furtado, LIGHTS and Rush. Plus, contemplating real-life grandparenthood with a real-life tweeter named Jim Carrey.

Check in each morning for five fresh items on the Daily Scroll. And we’ve broken ground on regular gizmo coverage. Next on deck: user-generated context.

Read all about everything first by following the only Twitter you can really trust: @mondoville.