No celebrity is tweeting more about movies than Hugh Hefner — not a night goes by when one isn’t flickering on his home theatre screen.

But when it came to visiting to the Toronto International Film Festival, the tale of the tweets indicate that he isn’t the least bit enthusiastic about watching them outside of the Playboy Mansion. Maybe he was just distracted by his divorce from Kimberly Conrad finally taking effect after a decade-plus separation — at age 83, wouldn’t he to need a companion more than ever? His new blonde-haired harem, Crystal Harris (b. 1986) and twins Karissa and Kristina Shannon (b. 1989), are about 20 years younger than Hef — combined. But, during a post-show Q&A session, where the star of Hugh Hefner: Playboy, Activist and Rebel claimed to not understand several of the questions, his own mortality was challenged by an audience member. (“My mother lived to 101,” he demurred.)

Saturday afternoon’s appearance at TIFF was a ringing endorsement of the well-funded Canadian production by Brigitte Berman, but Hef spent more time packing for the day trip than at the festival.

Then again, Hefner has an empire to try keeping afloat. His daughter Christie Hefner left her position at the top of the company at the start of the year. And now it seems not even sentimentality can save the print magazine: celebrity pictorials are now featured in Playboy without nudity if that’s what they can get — even though Heidi Montag promises to deliver an unclothed sequel after a few more surgeries. So, with priorities like these, who has time to hang around Toronto on a weekend night?

Vanity Fair’s review mostly wondered why Playboy, Activist and Rebel needed to be 138 minutes long. The best soundbite is said to belong to Tony Bennett: “When [readers] got past masturbating, they sort of read more.” Hef, however, wants you to know that he’s willing to keep abreast of the popular culture — even if he is many decades, and counting, out of the demographic.